Before deciding on names for my children, my husband and I did our share of market research. We combed through baby-naming books, tested contenders out on friends and scoured the internet for potential negative associations and possible damaging rhymes. Who knew nomenclature for kids could be so tough?
Would our kids be teased for a unique moniker or get lost in the shuffle amongst a class full of top-10-named children? How would their name serve them if they were to become prime minister? Would their name condemn them to a stereotype, job level or personality?
Suite 203 Communications went through a similar process when we selected the name for our company. We wanted some thing approachable, stylish, memorable and easily pronounced in both English and French. How would the name look splashed across a billboard in Time Square? Would people butcher the pronunciation if English wasn’t their mother tongue? Was it easy enough to type into Google without a misspelling?
Once we had weighed the pros and cons of our top contenders, we decided to go with a name with personal relevance…
Suite 203 is where it all started. We were roommates in an apartment with a corner view in the heart of Westmount. Our careers were about to take off and we made home on the second floor. Our creative juices were constantly flowing from setting up our first space together (an upbeat combo of chocolate with splashes of turquoise and fuchsia), brainstorm collaborations to further our marketing and PR pursuits (devouring fashion mags and picking apart the ads and editorial) to culinary attempts in the kitchen (our smoke alarm only went off twice).
Today, nine years later, apartment 203 is no longer ours. We’ve moved out and up and now we’re living the Suite Life.
So while we may have grown out of our 20s, we are taking the memories with us as we enter into a new chapter of our lives, and our careers.
Suite 203 Communications is a name that is bilingual, catchy and most of all, meaningful. For us, the nomenclature process was one filled with laughs, a few tears and a tremendous amount of excitement about the future.
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