Getting noticed amongst the social clutter can be challenging. While scrolling through our Instagram feed, we pass by hundreds of posts and every so often come across something that makes us stop and engage. What is it that makes these posts unique? Here we share the simple, yet effective anatomy of a great social post. […]
Read More →The Best of Both Worlds: Five Steps to Follow for Successful Brand Collaborations
“It takes two to make things go right… it takes two to make it out of sight!” With the rise of brand collaborations in the past few years, the idea that two is better than one has never been more apparent. From the automotive industry to tech, food and beverage to fashion, many brands are […]
Read More →Instagram Hotspots: Brands with Insta-Worthy Décor
Flights are booked. Bags are packed. Self-tanner applied. These days, when heading off on a vacation, our pre-travel checklist has a new addition. Part of our itinerary planning now involves opening up Google and typing in “instagram hotspots” in (city name here). While travel guides may feature must-visit museums, landmarks and restaurants, we’re equally as […]
Read More →Marketing Beef Jerky: From a Commodity to a Branded Snack Food
There is no denying the power of great marketing. Many brands have successfully reinvented themselves through strategic branding, creating revitalized campaigns to suit their new goals and target market. The rise of beef jerky, however, is unlike most product revivals we’ve witnessed over the years. As jerky is not a part of our diet, it […]
Read More →Picture-Perfect Look: Insider Makeup Tips from Susan Morales, Montreal’s Beauty Expert
You may not recognize Susan Morales from on-screen, but you have definitely seen her work under the spotlight. As a talented makeup artist and hair stylist, Susan has worked her magic on magazine photo shoots, television shows and fashion insiders. We first met Susan on the set of Breakfast Television where she dazzled us with […]
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