Montreal never gets to be first. We wait months, sometimes even years, before our favourite retailers land in the province of Quebec. The rest of Canada gets to savour European and US-based fashion and beauty brands while we sit and wait. Until now. We are thrilled that Karen Millen chose Montreal as the location of its first Canadian boutique last month, and even more thrilled that Suite 203 was chosen to launch this international fashion brand in Canada by strategizing and executing the Montreal PR outreach campaign, including in-store media appointments.
Our Montreal PR strategy of inviting writers, editors and bloggers in individual time slots gave the media the opportunity to hear the Karen Millen story and philosophy in an intimate setting and at their own pace (while enjoying a glass of Moët & Chandon and a delectable treat from Léché Desserts!)
Karen Millen is all about beautiful clothes and the woman who wears them. Whether it’s a coat, a dress, a shoe or a bag; everything is designed for the Karen Millen woman. Each piece starts and finishes in the London atelier. Imagined, designed, cut, pinned, tweaked, adjusted, obsessed over, nipped, tucked and painstakingly finished. Quality is everything. Every piece is designed to make the woman who wears it feel confident and beautiful, everyday.
But even without the brand story, the moment they entered the boutique, guests were welcomed by intricate details, hand sewn embellishments and quality craftsmanship. Not to mention impeccable fits to flatter all body types. The fitting rooms were full of bloggers trying on Karen Millen’s infamous dresses. And they all looked amazing – it was a sea of beautiful silhouettes!
Catherine Forest & Lolitta Dandoy
Lolitta from Fashion is Everywhere
Isabelle Havassy & Lolitta Dandoy
Suite 203 garnered Montreal PR clippings for Karen Millen that will make every woman want to shop at the boutique or online. Here are some of the warm welcomes that the boutique received:
Photos by Ella Photography
