Flights are booked. Bags are packed. Self-tanner applied. These days, when heading off on a vacation, our pre-travel checklist has a new addition. Part of our itinerary planning now involves opening up Google and typing in “instagram hotspots” in (city name here). While travel guides may feature must-visit museums, landmarks and restaurants, we’re equally as interested in learning where the #acolorstory murals can be spotted and which local barista makes the prettiest #latteart. If we want our #worldtravelbook to include lots of #visualsoflife and #nothingisordinary a little pre-trip search will go a long way. And we can find some Montreal Instagram hotspots right here in our hometown too!
The Rise of the Hotspot
Over the past few years, it has been fascinating to witness the subtle transformation of public spaces to become more photogenic and #instagrammable. What started with a few snapshots captioned #ihavethisthingwithfloors, soon transformed into a phenomenon of hotspots around the world, showcasing the ideal settings for a captivating photo. While several global Instagram hotspots include historical landmarks like the Brooklyn Bridge and the Eiffel Tower, many brands have capitalized on having an Instagram-friendly look.
Becoming an Instagram hotspot is a great way for brands in public spaces to build a community with their customers, improve social media marketing efforts and boost business sales
New York hotspot, Jack’s Wife Freda, noticed the rise of Instagram snaps in their restaurant and began to develop their brand with the social network in mind. Their menus are designed to be an ideal canvas for a #foodieflatlay and everything from sugar packets to coasters have a cute printed detail.
Similarly, in Montreal, local spots have included instagrammable elements into their branding. Ca Lem Creamery, for example, designed their ice cream shop to be an ideal space for Instagrammers, with a wall painting resembling the social network platform, that calls for visitors to fill the frame with their frozen treats, and a second wall filled with post-its, showcasing their customers’ love for the brand and Ca Lem’s sense of community.
Altering a space to be more Insta-friendly doesn’t have to equate redesigning an entire business. Through the use of neon signs, chalkboard drawings and designated walls for murals, many brands have made a successful impact on social networks by creating a singular picture-perfect spot within their public space.
Old Navy was an established brand long before the arrival of social networks, but it has found ways to bring instagrammable elements on to the street, by creating temporary murals that are idyllic spots for Instagram photos. Old Navy teamed up with street artist, Kelsey Montague, to create branded paintings and gave customers a new reason to pop by their stores and experience something more than simply shopping.
A few of Montreal’s new eateries have also taken to including a picture-perfect element into their design. Montreal-West’s new Les Délices Lafrenaie’s location made a small but impactful addition to their space, with a pink light-up sign, that brings a fun focal piece to the bakery’s brick wall. And salad hotspot Mandy’s incorporated an eye-catching, highly recognizable tiled caption “This Must Be The Place” at the entrance of their new Old Port location.
These types of design tweaks do not have to be complicated, overly expensive or time-consuming, but they help to showcase the essence of a brand and their highly photographable nature creates a buzz across social media, which in turn, draws more business.
Taking into account the popularity of downward shoe/floor photos, an intriguing tile design has become a great way for brands to seamlessly showcase their brand’s personality and build customer interest on social media. At Cremerie Dalla Rose an intricate tiled floor entices visitors to not just grab an ice cream and go, but to savour the experience and snap a few pictures against the colourful backdrop.
Montreal Instagram Hotspots
Last year, we shared our favourite Instagrammable hotspots in Montreal and we’ve found a couple new favourites to add to the list: Venice and Darling. These restaurants showcase how creating an Instagram-friendly space serves as a great tool for improving business and developing your brand’s image. We selected Venice as the setting for a recent client photo shoot after seeing the fun California-style interior and playful décor details. And Darling, a bar/café hybrid, opened last month and has already taken over Instagram feeds across the city, with light-up lettering across the ceiling and a 1930’s style interior.
Whether you are looking to visit hotspots to witness the new cool spaces firsthand, you want to bring engagement to your Instagram account with captivating images and location tags, or you’d like your business to become the next Instagram hotspot, it’s clear that a social media savvy interior holds more power for a brand than just aesthetic beauty.
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