At Suite 203 we are passionate about everything we do, especially when we get to introduce Montrealers to the city’s latest and greatest additions. So when Elite Laser approached us with the concept of their newly opened salt rooms, we couldn’t say no. Strategizing and executing a public relations Montreal campaign that local media a challenge we were certainly up for!
The concept of Halotherapy is new to Canada, but this holistic therapy is extremely popular in Europe, New York and Miami. At Elite Laser’s tranquil spa setting, guests can unwind in the salt room built from Himalayan salt bricks. The experience can offer improved respiration, relaxation and healthier skin for both young and old. The natural salt therapy works to strengthen and support the immune system providing a sense of calmness and serenity that can improve sleep, mood and energy; and can alleviate symptoms from the following conditions: respiratory diseases, allergies, asthma, eczema, psoriasis and more.
Suite 203 hosted a public relations Montreal event in April for a select group of health, beauty and lifestyle media. Guests were invited by appointment to enjoy the serene salt rooms in small groups. After a 45-minute session, guests felt calm and relaxed and some could immediately feel the effects on their respiratory systems, breathing easier. Since the event, a handful of guests have been back to reap the benefits of Halotherapy with loved ones, including children.
As expected, the campaign was a success as the majority of guests shared their new discovery with their readers and social media followers:
Samantha Cutler on Instagram:
Nudabite on Instagram:
Tellement Swell by Eve Martel on YouTube:
Elite Laser was also featured in online articles on Ton Petit Look Moms, 1 ou 2 Fantaisies, Pearls & Caramel, La Presse+, Le Cahier, Working Chix and many more. In the coming months, the spa will also be featured in a variety of Quebec fashion magazines.
Are you looking to create buzz for your brand? Suite 203 can craft a public relations Montreal campaign, throughout Canada or North America. Let’s chat!
