At Suite 203 Communications, we are all for starting our day on the right foot: iPhones charged, coffee carafe filled, and body fueled with a healthy breakfast. That’s why we were so excited to launch the new online customized cereal brand, Mixit.ca.
The Montreal-based owners imported the idea from the Czech Republic after being loyal customers to the brand while overseas. Stephanie and Oldrich knew that Canadians would respond well to the fun, convenient concept and as a nation of foodies would love the healthy, delicious options available.
Suite 203 was brought on board to generate buzz with both the media and the public across Quebec. We crafted a two-tiered marketing plan involving a public relations media outreach strategy and a social media program to engage the target market, as well as recommending a timeline to best take advantage of the end of spring timeframe.
We launched the brand with clear, concise and clever communications that peaked the interest of over 70 digital and print media sources across the province (and a few in Ontario as well). We guided the writers, bloggers and journalists through the Mixit online ordering process so that they could experience the concept and then taste the dried fruits, grains and nuts of their labour, with their very own customized cereal creations.
The program generated an outstanding response and the brand enjoyed over 5.5 million impressions over the next months, including articles in Châtelaine, Les Zurbaines, Vitamin Daily, Le Cahier, Divine.ca, La Presse and Moi & Cie.
At the same time, the complementary social media strategy initiated a discussion with one of Quebec’s most prestigious retailers, Oglivy, which led to a weekend-long pop up shop, garnering additional exposure for the Mixit brand.
Want to get your company into the limelight? We can boost your brand with a customized strategy to meet your company’s objectives. Get in touch and let’s see how we can exceed your expectations!
Lauren’s Wake Up Wonder Breakfast Mix:
Dr. Bircher’s Oat Classic with Freeze Dried Strawberries, Chia Seeds and Maple Syrup Sunflower Seeds
Dayna’s Morning Magic Breakfast Mix:
Eh Hon! cereal with Organic Pineapple, Coconut Flakes and a dash of Cinnamon
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