We were lucky enough to attend Oprah’s first ever visit to Montreal this week. While Oprah stunned on the stage in a layered kelly green skirt, speaking about pivotal moments in her life that have shaped her, we think the real star of the evening was David’s Tea.
Ok, ok…there really is no way to compete with Oprah. But who needs to compete with her when she thinks of your brand as a potential, new favourite thing?!
We’re giving a hearty round of applause to the David’s Tea public relations team here in Montreal. Headed up by media guru Bradley Grill, this terrific tea team managed to get its product into the Queen of Talk’s hotel room (at the Queen E, we believe.) Definitely not an easy feat. David’s Tea’s strong aqua branding colour would have certainly gotten noticed once Oprah settled into her suite.
Melanie Barbusci, David’s Tea’s Events & Community Relations Manager, included a hand written note with her package to Oprah…and then managed to get a personal shout out in front of a crowd of 15,000 people. Not to mention the 1.3 million followers Oprah has on Instagram, where she posted this photo and a personal thanks to Melanie.
On our count, David’s Tea was mentioned at least four times throughout the evening. The company’s founder David was picked out of the audience and focused on for all to see on the giant screens of the Bell Centre. Then, Oprah started talking about the David’s Tea The Perfect Tea Mug and how it truly was perfect, unlike the mug she had taken from New York City’s The Mark hotel which was a travelling staple, until that day. And finally, Oprah mentioned that David’s Tea products would eventually be appearing in O Magazine as one of her favourite things.
A brand certainly could not ask for more. Congratulations to the team once again. We applaud your perseverance and loving what you do so much that others can’t help but love it too.
